French beverage group Rémy Cointreau is suing Canopy Growth for alleged trademark infringement of the CBD-infused sparkling water brand of cannabis company Quatreau.
French liqueur brand accused Canopy Growth’s CBD-infused line of infringing its ‘world-famous brand Cointreau’
Orange liqueur brand Cointreau has accused Canadian cannabis company Quatreau of misusing the liqueur’s name.
Cointreau claims that Canopy Growth launched Quatreau with “the intention of trading off market dominance and brand name Cointreau”.
French liqueur Cointreau was created in 1849 and has been sold in the United States since 1885. Canopy Growth launched Quatreau in the United States in March 2021.
the liquor The brand claims it could suffer “irreparable damage” to its business from the alleged infringement of its trademark, as both brands sell drinks through the same sales channels.
Cointreau claims that “only the sound ‘n’ currently differentiates the two brands, alleging that Canopy Growth launched its CBD drinks” knowing full well “that these actions” would confuse consumers as to their affiliation with [Quatreau] and the Cointreau brand ”.
In addition, Cointreau said it plans to expand its portfolio to flavored waters, sodas and ready-to-drink cocktails, which it says could confuse consumers.
Cointreau said that “not only will products bearing the Cointreau brand appear alongside Quatreau CBD products on the same shelves… but consumers recognize that Cointreau and Quatreau waters could be sold”.
Rémy Cointreau declared that “the group should not comment on the pending litigation”.
Spirits trade has contacted Canopy Growth for comment and is awaiting a response.
In April, Southern Glazer’s Wine & Spirits – the largest distributor of wines and spirits in the United States – was appointed to expand Quatreau’s growth in the United States.
Earlier this year, we revisited some of the spirits industry’s most defining brand battles.