DD4L Studio Owner (Dianna Williams) in Trademark Battle with Southern University | VIDEO
* The founder of the Dancing dolls for life (DD4L) dance group, Dianna Williams, found herself in a trademark battle with Southern University and A&M College (SU). In a video that has since gone viral, Williams says the University decided to trademark the name “dancing dolls” specifically to stop him from using it.
Williams went live on Instagram for more than 30 minutes, during which she alleged the University tried to stop her from using the name by first filing it and then sending her a cease and desist letter. abstention.
Williams, who once appeared on Lifetime Bring it on, further revealed that the school filed the name in 2019, but she was not told. According to her, she is the target because she is famous. She notes that many schools use the phrase “dancing dolls,” but the University has not pursued them.
“You got the trademark for dancing dolls on March 19, 2019, that’s when you filed it. March 19, 2019. It was released for opposition [sic] January 7, 2020; no one has ever sent me anything. I never got anything for the opposition,” Williams lamented. “But you know I probably never would have said anything anyway, but you know why – because there are so many dance teams, middle school, high school, elementary kids, whose teams are called the dancing dolls. So when you attack one, you come for all of us. But oh wait, you only came for me because my name is the most relevant in the situation.
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Williams had wanted to drop the name before being slapped with a letter to cease and desist from school. In the letter, the school asked her not to use the name and to remove it from its website. But she also explained that her attorney was already on the case.
“The university sent me a cease and desist letter in the mail in February telling me that I cannot use the name and removing it from my website,” Williams said. “My lawyer has already answered it; I’ll let her take care of it.
In conclusion, Williams said that she herself is in the process of trademarking “Dancing Dolls” under Section 35. Additionally, she has trademarked “DD4L” and “Buck or Die.”
And as a sign that the battle is far from over with the school, she also trademarked “Fabulous Dancing Dolls,” which is the name of SU’s cheerleading team.
“’Southern Dancing Dolls’, see serial numbers. It’s going to take about 3 or 5 days to show up at the USPTO,” Williams said. “My company owns it. Fabulous Dancing Dolls, my company now owns your name for the use of dance events, live visual performances. The same class in which you filed ‘Dancing Dolls’, now I have ‘Fabulous’.
Twitter users joined the fray, with some siding with Williams while others sided with the school. It’s unclear whether the Southern University dance team reacted to Williams’ comments.