Do I have to register my business name? 8 reasons why you should
What is one of the reasons why a business owner should file their business name?
Branding your business name takes time and effort, and you may want to consider skipping the long process. Although the trademark of your business name is not required, it is recommended for legal protection. To help small business owners understand the benefits of branding their business name, we asked this question to entrepreneurs and professionals. From avoiding customer confusion to increasing recognition, there are several reasons why you should register your business name.
READ ALSO: Arizona’s Top 100 Avocados for 2021
Here are eight reasons why you should file your business name:
- Grant yourself exclusive rights to your products and services
- Strengthen consumer recognition and market penetration
- Make sure your brand isn’t misused
- Avoid legal issues with other businesses
- Increase recognition with trademarks
- Improve reputation management
- Consider your future needs
- Avoid customer confusion
Grant yourself exclusive rights to your products and services
Customers associate brands with businesses, so legal protection should be a top priority for every business owner. As an interior designer myself, incorporating a trademark gives me the security of knowing that I have the exclusive rights to the products and services I provide through the company. design that I created. Registering a trademark for your business does just that. It also builds trust while strengthening your relationships with your customers and clients. These benefits are what make protecting your business entity so important!
Alisha Taylor, Alisha Taylor Interiors
Strengthen consumer recognition and market penetration
I have been operating Markitors since August 2012. I was refused a mark (which I applied myself) in 2017 on the grounds that it was merely descriptive. Since the rejection we have seen another company, “Digital Markitors”, start up and begin offering similar services. The intentional misspelling copy of our company name caused brand confusion in the market, prompting us to resume our efforts to register our business name. It is likely that the USPTO will reject us on the basis of genericity or descriptiveness as they have done before, but we believe it is worth trying to recognize the establishment of consumer recognition and of market penetration by our company over the past 10 years.
Brett Farmiloé, Markers
Make sure your brand isn’t misused
Branding your business is not only a way to secure the name and label use, but it is also a way to ensure that your brand name is not misused and misrepresented. on the Internet and off it. Also, having a brand can give you more confidence and authority as a business owner, as most brands and registered businesses are generally considered to be more serious when it comes to to “talk about business” than those that are not.
Rosi Ross, NHB
Avoid legal issues with other businesses
The main reason to file your business name as soon as possible is to avoid legal issues with other businesses. You may find that the name you are trying to register is actually in use by another business and they don’t want to confuse customers as much as you do. While it’s important to stand out, you also want to know if this name is associated with something that might not be appealing or appropriate for your brand, which the brand can help you with. Names can be incredibly powerful, and the wrong one can quickly bring down a business.
Matthieu Mundt, Embrace To sleep
Increase recognition with trademarks
Customers can easily find you through trademarks. The market is crowded and it is difficult to differentiate your business from the competition. Trademarks and trademarks are powerful marketing communications tools to capture the attention of customers and distinguish your business, products and services. Customers who see a brand immediately recognize who they are dealing with and the reputation of the company, and they are less likely to look for alternatives. Your brand could be the deciding factor in a customer’s buying decision.
Olivier Andrews, OA Design Services
Improve reputation management
Reputation management is a good reason to brand a business name. When other organizations or individuals may use similar names, you and your business are vulnerable to cases of mistaken identity. These outside parties may engage in shady practices, and the public or potential customers may mistakenly assume your approval or involvement. Without a trademark, you have little recourse or reason to correct these kinds of misunderstandings. The ultimate marketing goal of a business owner is to control public perception and the narrative surrounding the brand. Tagging means you can focus on your own actions instead of monitoring and countering the behaviors of imitators.
Michel Alexis, Team building
Consider your future needs
It is a good idea to register your business name early on. Because, even if your new business doesn’t take off now, it may take off in the future. Having your trademark registered will ensure that no one else can jump in and use it until you finally have the chance to get your business off the ground.
Harris Rabin, R3SET
Avoid customer confusion
One of the main reasons to register your business name is to avoid confusion for customers. Once you secure your brand, no one else can use it unless you give them permission. This is especially important if you are in a competitive industry. Sometimes competitors can try to use your business name in a sneaky way, which can lead to customers being confused or misled. If you own a trademark, you have a legal remedy to terminate any use of your trademark that may confuse customers.
Eymel Daniel, For Chic