Dodge and Ram Dominate Consumer Brands for Third Consecutive Year in JD Power APEAL ™ Study | State
AUBURN HILLS, Michigan., September 15, 2021 / PRNewswire / –
- Dodge is the first of 32 brands examined in the APEAL study
- Dodge is also the first of the mainstream brands – the only national brand to do so two years in a row
- Mass market results reflect 2020 when Dodge and Ram placed first and second respectively, reversing the order of arrival of 2019
- Ram 1500 takes top honors for second year in a row among big light pickups
- Dodge Charger, Dodge Durango, Ram 2500/3500 and Jeep® Gladiator take second in their respective segments
- Improvements by Dodge and Ram exceed industry average
- Results confirm the success of Ram and Dodge, which ranked # 1-2 in the most recent Initial Quality Study (IQS)
Dodge is # 1 of 32 brands in the industry * and for the second year in a row, # 1 among consumer brands, according to the JD Power 2021 Automotive Performance Execution and Layout (APEAL) Study ™.
Dodge is the first national brand to seize the No.1 ranking two years in a row among mainstream brands, while Ram reclaims its second place from 2020.
The latest mass market results mark the third consecutive year that Dodge and Ram have outperformed their direct competitors in the prestigious study. Their No.1-2 ranking from last year reversed their order of arrival in 2019.
In addition, the latest APEAL study names the 2021 Ram 1500 as the best vehicle in the category of large light pickups. This is the second year in a row that the Ram 1500 has topped this list.
The news comes just after the brands continued success in JD Power’s most recent Initial Quality Study (IQS). Ram and Dodge finished No.1-2 overall, echoing their 2020 push when Dodge became the first national brand to dominate the industry, and Ram tied for third.
“I said last year that we would keep the throttle wide open, and these various results demonstrate our continued determination to do so,” said Marc Champine, Stellantis customer experience manager, North America. “We remain on a mission to do better for our customers, and we know we have more work to do.”
APEAL assesses the emotional connection between customers and 2021 model year vehicles. This is determined from customer feedback on vehicle attributes, from seat comfort to throttle response in the first three months. of possession.
The returns are then aggregated on an overall APEAL index of 1000 points.
In the latest study, Dodge and Ram are separated by a dot with scores of 882 and 881, respectively – the same margin that divided them last year. Each brand improved by 10 points from their performance in the 2020 study – four better than the industry average, which posted a gain of six points, from 842 to 848.
In addition, the Dodge Charger sedan, Dodge Durango SUV, Ram 2500/3500 Heavy-Duty pickup and Jeep® Gladiator pickup placed second in their respective segments.
Jeep jumped three places to tie for eighth place in this year’s IQS results, giving Stellantis three brands in the top quartile. Such performance is consistent with the mindset instilled by the company’s new Customer Experience organization, formerly known simply as Quality.
The new organization has a more intense mandate.
“Ours is a journey that never ends,” says Champine. “Because you can always do better. “
* On par with the Premium brand
JD Power is a global leader in consumer information, advisory services, data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, JD Power has for more than 50 years provided incisive industrial intelligence on customer interactions with brands and products. The world’s largest companies in major industries trust JD Power to guide their customer-centric strategies. JD Power has offices at North America, Europe and Asia Pacific. To learn more about the company’s business offerings, visit JDPower.com/business. The JD Power Auto Purchase Tool can be found at JDPower.com.
Stellantis (NYSE: STLA) is one of the world’s leading automakers and mobility provider, guided by a clear vision to deliver freedom of movement with distinctive, affordable and reliable mobility solutions. In addition to the Group’s rich heritage and its broad geographic presence, its greatest strengths lie in its sustainable performance, in-depth experience and the varied talents of its employees working around the world. Stellantis will leverage its expansive portfolio of iconic brands, which was founded by visionaries who instilled in brands a passion and a competitive spirit that speaks to both employees and customers. Stellantis aspires to be the biggest, not the biggest, while creating added value for all stakeholders, as well as for the communities in which it operates.
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