IDK rapper calls out Popeyes about the brand because he’s brand illiterate
from clearly-you-don’t-know department
I’m going to preface this article with this brief clarification: No author or reader of this site should expect the average person on the street to understand the nuances of intellectual property to the same level as those of us who interested in the subject. The law is complicated and nuanced, and the layman simply won’t have the experience that some of us have.
That being said, I would expect – no, request – that anyone who goes on the attack with threats about intellectual property issues knows what they’re talking about when they do. Take Jason Mills, a rapper better known by his pen name “IDK.” Mills trademarked her stage name, as you might expect. But then, as we would not expect, he apparently disputed with the following announcement from Popeyes.
You get the bit. “IDK” is short for “I don’t know” and Popeyes created a meal for those who could say, “I didn’t know I needed this meal”. Slightly smart at best. But, to be fair, much smarter than IDK’s response on Twitter.
Alright, so let’s unpack that. First, there are a handful of people on Twitter telling IDK they thought he had his own meal thanks to Popeyes. I’m talking about a few people here. This counts for a certain extent confusing, although I would say it’s extremely limited and… a little stupid?
Especially considering IDK’s main salvo here: “you all know I own the IDK brand?” And that’s where the nuance of trademark law comes in. You see, Mills does indeed have a trademark for “IDK”, but specifically in the markets of audio/video recordings, clothing and live music concerts. You know, rapper stuff. What his brand doesn’t do is allow him to control the use of “IDK” in the area of chicken meals, which Popeyes does with it.
Not to mention that “IDK” is a very commonly used acronym, as mentioned earlier. Even some of the answers to IDK seem to understand this.
So there is no real legal action to be had here. The use of Popeyes is perfectly legitimate. IDK can gain a more nuanced understanding of trademark law. But what you can’t do is just say, “Hey, I own the brand about it” as if it were some kind of threat.
Filed Under: chicken, i dunno, idk, jason mills, trademark