While the NCAA approved the Name, Image, and Likeness (NIL) proposal earlier this week, college athletes are looking to capitalize on it. Although no longer a varsity athlete, the Virginia Cavaliers graduate basketball player Jay huff also seeks to cash.

Huff was nicknamed “The Hoonicorn” by fans, a play about Hoos and the Unicorn, which is the NBA star’s nickname Kristaps Porzingis, due to its size and ability to score on multiple levels, pass, defend and block shots. The 7-foot-3 Latvian was nicknamed by Kevin Durant six years ago.

Huff, who registers a 7-foot-1, ended his UVA career with 166 blocks and shot 39% from behind the arc. On Wednesday, Huff filed a trademark application for “Hoonicorn” with the US Patent and Trademark Office.

University of Virginia Basketball Star Jay huff filed a trademark application for HOONICORN.

The record indicates that Huff intends to launch a HOONICORN branded clothing line.# NONE #NILDay #NCAA #UVA #GoHoos pic.twitter.com/09zUt4mZ5k

– Josh Gerben (@JoshGerben) July 2, 2021

As stated in the filing, the purpose of the trademark is to produce and sell hats, sweatpants, sportswear, sweatshirts, t-shirts, etc. Huff changed his Instagram screen name to “The Hoonicornâ„¢?. “