Jeep®, Ram and FIAT join forces with (RED) ® to become the first multi-brand automotive partners; Announce special editions (Jeep) RED, (FIAT) RED and (Ram) RED and a minimum of $ 4 million in revenue to fight pandemics
The Jeep®, FIAT and Ram brands are responding, with (RED), to the call to serve the global fight against pandemics through the launch of Special Edition Vehicles (RED), helping to deliver more $ 4 million to support the essential work of the Global Fund over the next three years.
“This partnership with FIAT, Jeep and Ram is a powerful boost in (RED) ‘s fight against pandemics and the complacency that fuels them. It’s hard to believe that 15 years after (RED) was founded, we are now fighting another small virus, but it’s even harder to see the virus of injustice that marked the AIDS pandemic, which is alive and well during COVID, ”said Bono, co-founder of (RED) . “Less than 5% of people in Africa are fully vaccinated, while vaccines are plentiful in Europe and America. We must do more and quickly to support the hundreds of millions of people who do not yet have access to sufficient vaccines, therapies or PPE. Because unless this pandemic is defeated everywhere, no one will be safe anywhere. “
“As the first automotive brands to partner with (RED), a leader in the global fight against pandemics, our immediate goal is to issue a call to action to help fight these global health emergencies, including COVID-19 relief efforts. ” noted Olivier Francois, Director of Global Marketing, Stellantis. “This plan to amplify marketing through our three unique brands to generate more impact, more value, a more significant notoriety on a global scale for the partnership allows us to transform $ 4 million into something much bigger over the next three years.
“This is the 15th year of (RED) and we couldn’t be more proud to launch such an exciting multi-year partnership. The global scale and creative energy it will bring to the fight against COVID and AIDS is exactly what that we need to help us end their devastating impact on so many millions of people. We are deeply grateful to the many teams who made this launch – and its future impact – possible, “said the President and CEO of the operation of (RED) Jennifer lotito.
“We are extremely grateful to (RED) for forming this valuable partnership with FIAT, Jeep and Ram,” said Pierre Sands, Executive Director of the Global Fund. “At a time when the COVID-19 pandemic threatens to derail the progress we have made in the fight against HIV, this new partnership will help us reach more communities with the support they need to beat COVID- 19 and protect gains against HIV. “
(Jeep)RED | “The (RED) Mission”: The Jeep brand represents the epitome of freedom and adventure, without equal. When the pandemic hit, the brand asked its owners, fans and followers to give up this freedom of road for their safety and that of others, by launching a campaign on social networks with the hashtag #StayOffTheRoad, which was a surprising message, but necessary for the legendary all-terrain brand to communicate to the public.
Today, with (RED), the Jeep brand is launching the “Red Mission”, which is not to seek life, adventure and freedom on the red planet, but to deliver it here on planet Earth. To learn more about “The Mission (RED),” visit www.jeep.com/red.
“The (RED) Mission” was created in partnership with the Migrants Agency.
(RAM)RED | “Born to Save”: The Ram brand is “Built to Serve,” helping owners not only with their jobs, but when the need arises to help others. Ram Nation was formed to come to the aid of others in times of crisis, floods and tornadoes to help the country’s farming community feed the nation. Here, “Built to Serve” evolves into “Born to Save”. To learn more about “Born to Save”, visit www.ramtrucks.com/red.
The 2022 Ram 1500 Limited (RAM)RED The edition truck will be unveiled at the State Fair in Texas to September 23 and will be on display until the end of the fair. Additional branding and media opportunities in the fourth quarter will help spread awareness of the partnership through 2022.
“Born to Save” was created in partnership with Sheet Metal Arts.
(DECREE)RED: FIAT, with the all-electric Fiat New (500)RED (available in Europe only) began its sustainable mission: to care for and protect the planet and people, without forgetting what Fiat stands for: the Italian dolce vita. This range (RED) is welcoming, it’s warm, it’s joyful, playful and colorful… it’s dolce vita incarnate.
Each (FIAT)RED, (Jeep)RED and (RAM)RED edition will be unique to its nameplate. The Fiat New 500, Jeep Compass and Ram 1500 (RED) editions will each have their own branded design elements (RED), including (RED) badges on the exterior and interior of each vehicle.
The all-electric Fiat New (500)RED edition was revealed in Turin today. Additional details and pricing for Jeep and Ram brand vehicles will be announced soon.
The Jeep, Ram and FIAT brands will provide consumers with a myriad of opportunities to support the fight against the pandemic throughout the three-year commitment.
â € ‹â €‹ (RED), named after the color of the emergency, was founded by Bono and Bobby Shriver in 2006 to transform companies into cavalry in the fight against the AIDS pandemic. Today, this cavalry is also fighting the urgent threat of COVID and its devastating impact on the world’s most vulnerable communities, responding to the need for a truly global response.
(RED) partners with the most iconic brands and people to create products and experiences (RED), all of which fundraise for the Global Fund, one of the world’s largest funders for global health . Partners (RED) include Amazon, Anova Culinary, Apple, Balmain, Bank of America, Beats by Dr. Dre, Buffalo Games, Claro, eos, Girl Skateboards, The Honey Pot Co., Louis Vuitton, Mavin Records, Montblanc, Primark, Salesforce, Starbucks, Stellantis, Telcel, Therabody, TRUFF, U-Mask and Vespa. Supporters of (RED) include Merck and Roche.
To date, (RED) has generated nearly $ 700 million for the Global Fund, helping more than 220 million people. Money raised by (RED) partners and campaigns goes directly to strengthening health systems and supporting life-saving programs in communities where pandemics strike the hardest.
Built on 80 years of legendary heritage, Jeep is the authentic SUV with capability, craftsmanship and versatility for people seeking extraordinary journeys. The Jeep brand is an open invitation to live life to the fullest by offering a full line of vehicles that continues to provide owners with a sense of security to handle any trip with confidence. Jeep Wave, a premium owner loyalty and customer service program available across the Jeep lineup, is packed with exclusive perks and perks to provide Jeep owners with the utmost care and dedicated support around the clock. and 7 days a week.
The Jeep vehicle lineup includes the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To meet the demand of consumers around the world, all Jeep models sold outside North America are available in left and right hand drive configurations. Jeep is part of the portfolio of brands offered by the world’s leading automaker and mobility provider Stellantis.
Ram truck brand
In 2009, the Ram Truck brand was launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark quality vehicles. With a full line of trucks, the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab, ProMaster and ProMaster City, the Ram brand builds trucks that do the hard work and families where they need to go.
Ram is the number one brand for new vehicle quality and is the only truck-exclusive brand to finish first in the JD Power Initial Quality Study (2021), which tracks the performance of new vehicles over the first three months of possession. In the same study, Ram Heavy Duty models also performed best, making Ram the number one brand of trucks in new vehicle quality among large heavy pickups.
Additionally, the latest JD Power APEAL study – which assesses the emotional connection between customers and their vehicles – named the 2021 Ram 1500 as the best vehicle in the large light pickup category. This is the second year in a row that the Ram 1500 has received top honors.
The 2022 Ram 1500 range includes the Know & Go mobile app providing an immersive experience for customers who want to learn more about their vehicles.
Ram continues to outperform the competition and sets the benchmarks for:
- 1,075 lb-ft of torque with Cummins Turbo Diesel
- 37,090 lb towing capacity. with Ram 3500
- Segment the first 1,000 lb-ft of torque with Cummins Turbo Diesel
- Payload of 7,680 lbs. with Ram 3500
- Most luxurious: Ram Limited with real wood, genuine leather and a 12-inch Uconnect touchscreen
- Improved handling and handling thanks to the exclusive rear air suspension with coil springs and self-leveling
- More interior space with Ram Mega Cab
- The most capable full-size off-road pickup ever – Ram Power Wagon
- Ram 1500, America’s most powerful half-ton diesel pickup with 480 lb-ft. of torque, achieves an unmatched highway 33 mpg and delivers up to 1,000 miles of range on a single tank of fuel
- The Ram 1500 TRX is the world’s fastest, fastest and most powerful stock pickup
- America’s Most Awarded Light Truck
- Highest owner loyalty of any half-ton pickup
Ram is part of the portfolio of brands offered by the world’s leading automaker and mobility provider Stellantis.
IT’S GREEN ONLY WHEN IT’S GREEN FOR ALL.This is the DNA of FIAT and it is incredibly in line with the expectations of the moment. FIAT has been offering mobility accessible to a large public for over 120 years: “Mobility for all” and now, transforming into “SUSTAINABILITY FOR ALL” FIAT will be more socially relevant than ever. FIAT, today, is the number one volume brand of Stellantis with already 1 million cars sold, at September 2021.
FIAT is the absolute market leader in Italy, in Turkey and in Brazil and segment leader on all continents: leader in city cars in Europe, leader in small pick-ups in Latin America, and a major player in family movers in many places such as the Middle East.
The New 500, all electric and only electric, launched in 2020 in Europe, is the best-selling electric vehicle market as a whole in Italy and it is the market leader for city cars in 12 European countries. The new 500 is set to become the world’s first all-electric, all-electric city car: it was launched in Israel and Brazil, and soon in Japan.