Jeffree Star Says Yaks Are ‘Majestic Creatures’ Trademarks For Butcher Shop
- Jeffree Star said he registered the “Star Yak Ranch” trademark to protect his growing business.
- The controversial makeup guru bought a Wyoming ranch for $ 1.1 million and a herd of yaks.
- Star has registered the trademark for categories such as yarn, pet food and butchery services.
Jeffree Star says his plans for his newly acquired yak herd will soon be revealed – and that “nothing is happening but brushing, loving and feeding them.”
In a Snapchat story Tuesday, the controversial makeup mogul and beauty YouTuber said he built “Star Yak Ranch”, which he registered with the trademark via its Wyoming-based LLC on August 4.
Tuesday, Insider reported public deposits which showed Star’s new eponymous LLC in Wyoming registered under the Star Yak Ranch brand in several categories related to agriculture and farming. Tibetan yaks are ox-like creatures originally found in the Himalayas that can be cultivated for a variety of purposes including yarn made from yak fur and a variety of edible items like yak meat.
Star’s LLC has registered the Star Yak Ranch trademark in categories such as clothing, edible pet treats, and butchery services.
Since the Insider report was published, tweets have gained traction speculating that Star, whose line of makeup and cosmetics was vegan and cruelty-free, would continue to sell yak meat from animals raised on her farm.
Star appeared to respond to complaints and called his yaks “majestic creatures.”
“We’ve filmed so much in the last month, from the very first yak until now,” Star said on Snapchat. “Having a ranch has been so rewarding. It’s actually something I’ve dreamed of since I was little.”
Star said the move was aimed at protecting themselves from people using their brand in those categories.
“So let’s say I mark it for wire, cheese, breeding, butchery, et cetera, that doesn’t mean I’m doing any of those things,” Star said. “When I’m lying on a yak and naming them, nothing happens except brushing, loving and feeding them.”
As of August 2020, Star has documented his move from LA to Casper, Wyoming, from a city of nearly 4 million to a city of 58,000. He bought a ranch for $ 1.1 million. and says he owns over 500 acres of property and over 40 yaks. Star also shocked longtime fans of his luxurious California lifestyle by announcing that he would sell his $ 14.6 mansion in Hidden Hills.
As Star posted about his yak trip on Star Yak Ranch’s new social media profiles, he also promoted other local yak breeders in the Casper area and bought yaks from them. In a recent story, he visited a local farmers market and showed a stall selling yak meat.
Star told his followers that it was a “blessing” to wake up every day near his yaks and that “they really helped anchor me.”
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