Meta Defeats Trademark Lawsuit Over Infinity Symbol Logo
- Blockchain non-profit Dfinity said Meta’s new logo would be confusing
- Court disagrees, citing design differences, customer
(Reuters) – Meta Platforms Inc on Thursday pushed back a trademark lawsuit by blockchain nonprofit Dfinity Foundation, which accused the company formerly known as Facebook of ripping its logo off the symbol of the infinite.
A federal court in San Francisco fired In Dfinity’s case, finding Meta’s logo was not likely to confuse consumers with Dfinity’s logo given the differences in their designs and target audiences.
U.S. District Judge Charles Breyer allowed Dfinity to modify its lawsuit. Representatives for Meta and Dfinity did not immediately respond to requests for comment on the decision.
Switzerland-based Dfinity’s internet computer is a public “infinite” blockchain network designed to host smart contracts. He has federal trademarks for two infinity symbol logos: one for a “rainbow” logo with multiple colors and another for a logo with his name underneath without any particular color.
Facebook Inc rebranded as Meta last October to reflect its new focus on the virtual reality metaverse. Meta described its new logo as a “continuous loop” that resembles both the letter “M” and an infinity sign to symbolize “infinite horizons in the metaverse”.
Dfinity sued Meta for trademark infringement in May, arguing that the tech giant’s logo was similar to its own. He also said a Meta executive in an internal memo outlined plans for the company to integrate blockchain technologies into its business, which would increase the likelihood of consumer confusion.
Breyer said Thursday that Dfinity had failed to show that it actually used its colorless logo in commerce and said its rainbow logo was not similar enough to Meta’s to support the lawsuit.
The shape of Meta’s logo is different from Dfinity’s traditional infinity sign, and Meta’s logo is mostly blue, unlike Dfinity’s multicolored branding, Breyer said.
Breyer also noted that Dfinity users are “tech-savvy developers.”
“That these sophisticated people, immersed in the intricacies of the tech world, would be fooled by a logo, especially one that is not similar in key points, is borderline implausible,” Breyer said. .
Meta is still facing further trademark lawsuits from virtual reality company MetaX and investment firm Metacapital over its name change.
The case is Dfinity Foundation v. Meta Platforms Inc, US District Court for the Northern District of California, No. 3:22-cv-02632.
For Dfinity: Dennis Ellis d’Ellis George Cipollone O’Brien Annaguey
For Meta: Bobby Ghajar of Cooley
Meta hit with trademark lawsuit over new infinity symbol logo
Meta sued by investment firm Metacapital for trademark infringement
Meta hit with trademark lawsuit by virtual reality company MetaX
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