New city slogan might substitute ridiculed Ashburton trademark
ESTHER ASHBY-COVENTRY / Ideas
Ashburton’s present slogan – “No matter it takes” – is hardly used today.
The mayor of Ashburton doesn’t rule out altering the redundant and ridiculed slogan of town of Canterbury.
The opinions are available in response to options put ahead by the local people for a slogan that’s extra consultant of the district.
The “Anyway” model, first launched over a decade in the past, has been criticized by some media through the years.
In 2016, Stuff columnist Cas Carter wrote Ashburton’s slogan “Anyway” to ask “what to do?”, Whereas reporter Henry Cooke described it as town’s slogan. most correct out of Ashburton ”.
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The slogan might beforehand be noticed on an indication alongside State Freeway 1 north of Ashburton, however it was not there.
Asbhurton Mayor Neil Brown mentioned the phrase “no matter it takes” has been underused.
“Nobody that I do know of makes use of it that a lot,” he says.
“There have been just a few jokes right here, saying Ashburton ‘the center of the continent’.”
Though an up to date slogan “hasn’t actually crossed his thoughts,” Brown hasn’t dominated out a brand new phrase along with the regional tourism house.
“It may be a mixed effort to see if we’ve a catchy little slogan to make use of sooner or later that might substitute ‘No matter it takes.’
Requested about Jo Metcalf’s phrase “Sea to Ski”, Brown replied that it was “catchy”.
“I am not a marketer, however perhaps that is one thing Bruce Moffatt and his crew might look into,” he mentioned.
“I don’t direct [a change] outdoors.”
Moffatt, ChristchurchNZ’s Mid Canterbury advertising and marketing director, mentioned there may very well be a case to open it to the general public.
“I feel one thing needs to be finished,” he mentioned.
“It is extra concerning the form of the model, which says who we’re.”
MYTCHALL BRANSGROVE / STUFF
Members of the general public give their opinion on “Timaz Exhausting” as town slogan and what a slogan ought to embrace. (First printed in Might 2016)
The continued problem was to encapsulate all the district, moderately than remoted cities, he mentioned.
“We’ve got to check out this stuff and work out what it is like on this neighborhood, that we will actually put our fingers up, and we will say it is actually distinctive.”
Requested for feedback, a spokesperson for the Ashburton District Council mentioned he didn’t know the placement of the ‘Every part You Want’ signal or particulars of its creation and not using a thorough assessment of the archives of the council.
The board hasn’t formally used the slogan for “a variety of years now,” mentioned enterprise help group director Paul Brake.