Nike sues John Geiger for the GF-01
A copy of Nike’s complaint obtained by Complex states “By marketing and selling shoes using Nike’s Air Force 1 trade dress, John Geiger knowingly and intentionally creates confusion in the marketplace and capitalizes on Nike’s reputation and the reputation of its iconic shoes. ”
Geiger himself is no stranger to the Nike corporate machine. As the former manager of NFL All-Pro cornerback Darrelle Revis, Geiger helped design the Zoom Revis in 2012 and also worked with The Shoe Surgeon on a series of Air Force 1 ‘Misplaced Checks’ customs. – AF1s adorned with several Swooshes in high-end materials – before founding his own brand. In his Instagram post mentioned above, Geiger also mentioned his time with Nike’s corporate machine, stating, “I feel like Nike has benefited from the hard work of myself. and many designers at [sneaker] community over the past 10 years. I have been silent and have never spoken publicly because everyone in the sneaker community has spoken for me, but now Nike wants to use baseless claims and attack me as an entrepreneur. Geiger also promised transparency throughout the legal process.
La La Land was in hot water with Nike as recently as last year, as he was also named a defendant in Nike’s high-profile lawsuit against Warren Lotas. Although Lotas settled with Nike in December 2020, La La Land and Nike are still embroiled in a legal battle. The production company recently counterclaimed against Nike, stating that “Nike’s strategy is to crush competition and intimidate legitimate businesses… which often lack the resources to defend themselves against such a resourceful opponent. There is an intimidating nature in these actions that cools creativity and legal competition. ”
Design-wise, Geiger’s GF-01 has a similar overall shape to the Air Force 1, but there are notable differences in materials and embellishment, namely a “JG” pattern. custom on the outsole and sockliner, a slightly thinner midsole, branded differently from hits and more luxurious materials like premium crinkle leather, chenille and even multi-colored tweed. Others may note that Nike has never filed a complaint against the BAPE for the BAPESTA, the most famous Air Force 1 “tribute” of all time.
Even with the trial set to go to the Central District of California, Geiger remains unfazed: he prepares to release the GF-01 in a Colors inspired by Air Force 1 “Linen” today August 28.
See similar GF-01 and Air Force 1 colorways side-by-side, as well as Geiger’s statement above, and for more shoe info, be sure to check out the new ‘Marina Blue’ colorway from the Air Jordan 1.