Packers challenge California ringmaker’s “Twin Title Town”
GREEN BAY – The Green Bay Packers are contesting a California company’s request to file the term “Twin Title Town” because of the similarity to the team’s Titletown logos.
Better Bobble Inc., of Beverly Hills, filed with the US Patent and Trademark Office in November 2020 to record “Twin Title Town” for use on a replica championship ring that celebrated the victory of the Los Angeles Dodgers 2020 World Series and the victory of the Los Angeles Lakers 2020 NBA Finals.
The Packers filed their opposition to the company’s application on September 24, citing the team’s long-standing use of the term “Titletown” and the potential for confusion with many trademarks the company has already registered, including the Titletown district, TitleCityApartments and TitretownTech.
Better Bobble rings are similar to those given out to players and teams after winning championships. The ring combines elements of the Lakers and Dodgers logos on top of the ring, and says “Twin Title Town” on either side of the ring with portions of the Los Angeles skyline.
Several of the replica rings are currently for sale on eBay for $ 50 To $ 150. A Certificate of Authenticity included with each listing states that the rings were made to commemorate the city of Los Angeles.
It is not known if Better Bobble continues to sell the rings online.
The Packers say Better Bobble should not be allowed to record the phrase for use on its rings due to the Packers’ long-standing use of the term “Titletown” and its association with the team.
“A recent poll concluded that the term Titletown is known to almost the entire consumer population surveyed and that a substantial majority of those familiar with the term Titletown associate it specifically with the Green Bay Packers,” the Packers said. in the file filed with the Patent and Trademark Office.
The team said allowing the registration of “Twin Title Town” would damage its reputation and damage its family of Titletown brands while confusing the public.
âAlthough the Green Bay Packers are not related to the goods and / or services provided by the applicant under the applied for mark, the Green Bay Packers are so famous that consumers would assume a connection,â the team wrote.
Better Bobble officials have until November 3 to file a response. The case should take more than a year to settle.
The Packers, through a team spokesperson, declined to comment. A representative for Better Bobble Inc. declined to comment before speaking with the company’s attorney.
The Packers trace the use of the term Titletown to the 1960s, and the records in his file show that he has obtained trade-marks relating to the use of the term since the early 1990s. List of registered uses of the term “Titletown” by Packer includes those for apparel and apparel, towels, arena services, real estate development, parking, medical clinic services, recreation facilities, venture capital financing services, beer and property management.
The team has become increasingly protective of the term over the past decade as they developed the Titletown district west of Lambeau Field. The neighborhood includes a mix of townhouses and apartments and a variety of recreational uses to complement business development.
Titletown District businesses include Hinterland restaurant and brasserie, Bellin SantÃ© Titletown Sports Medicine and Orthopedics Clinic, Kohler Lodge Hotel, Round restaurant and virtual gym, 46 Below Bistro, Associated bank, Miron Construction and TitretownTech, a partnership between the Packers, Microsoft and others.