Should you brand your business online?
If you have an online business, you are going to want to protect your brand. The best way to do this is to use a trademark. This will have your business and any symbols, designs or slogans registered to your business and no one can legally use them without your consent. This is important for online businesses, especially if you are trying to build a brand.
If you have a logo or anything else that you want related to your business, you need to make sure that you have a registered trademark. This will give you legal protection if someone uses your image. You must register your trademark with the USPTO. If you are not sure how or what to do next, you can work with an experienced brand advisor. Trademark law will protect the trademark in all 50 states. Outside of the United States, the same protection may not be available, but there are ways to register a mark in other countries for the same protection.
Reasons to get a trademark
There is a goal at the mark. If you want to communicate your brand with a specific word or symbol, it is best to register it. This will allow your customers to associate your brand with your business. This will help them recognize your brand and build a following,
Over time, the brand can gain value. If the business takes off and grows, then the brand is an asset. If you want to sell your business in the future, your brand can increase its value. You can get more money to be associated with the brand.
Once the mark is filed with the United States Patent and Trademark Office, it will prevent other companies or people from using it. You can also search this database to make sure that others have not already registered this trademark or something similar. Once you have registered your trademark, you will be the only company to own the rights to it.
There is a nominal fee to register a trademark. It doesn’t cost much and it’s a good investment. To register a trademark, you can expect to spend between $ 275 and $ 325. It will take approximately 90 minutes to complete the trademark application. It will take some time for the US Patent and Trademark Office to review the application. You can expect a response within six months. Again, if you need help, there are trademark attorneys who can help you through the process. This will allow you to concentrate on your business. All trademark requests will be processed and issued in a legal manner. This will ensure that the marks are made correctly.
A brand can be used for brand recognition. This will allow customers to associate your business with your brand. This will help you build a customer base and make it easy for people to recognize your business.