Stellantis N: Dodge and Ram Dominate Consumer Brands, Third Consecutive Year in JD Power APEAL Study
* Results consistent with the implementation of the Stellantis Customer Experience organization
* Dodge is first among 32 brands examined in the APEAL study
* Dodge is also first among consumer brands – the only national brand to do so two years in a row
* Mass market results reflect 2020 when Dodge and Ram placed first and second respectively, reversing the order of arrival of 2019
* Ram 1500 takes top honors for second year in a row among big light pickups
* Dodge Charger, Dodge Durango, Ram 2500/3500 and Jeep Gladiator come second in their respective segments
* Improvements by Dodge and Ram exceed industry average
* Results confirm the success of Ram and Dodge, which ranked # 1-2 in the most recent Initial Quality Study (IQS)
Dodge is the first national brand to seize the No.1 ranking two years in a row among mainstream brands, while Ram reclaims its second place from 2020.
The latest mass market results mark the third consecutive year that Dodge and Ram have outperformed their direct competitors in the prestigious study. Their No.1-2 ranking from last year reversed their order of arrival in 2019.
In addition, the latest APEAL study names the 2021 Ram 1500 as the best vehicle in the category of large light pickups. This is the second year in a row that the Ram 1500 has topped this list.
The news comes just after the brands continued success in JD Power’s most recent Initial Quality Study (IQS). Ram and Dodge finished No.1-2 overall, echoing their 2020 push when Dodge became the first national brand to dominate the industry, and Ram tied for third.
“I said last year that we would keep the accelerator wide open, and these various results demonstrate our continued determination to do so,” said
APEAL assesses the emotional connection between customers and 2021 model year vehicles. This is determined from customer feedback on the vehicle’s attributes, from seat comfort to throttle response in the first three months. of possession.
The returns are then aggregated on an overall APEAL index of 1000 points.
In the latest study, Dodge and Ram are separated by a dot with scores of 882 and 881, respectively – the same margin that divided them last year. Each brand improved by 10 points from their performance in the 2020 study – four better than the industry average, which posted a gain of six points, from 842 to 848.
In addition, the Dodge Charger sedan, Dodge Durango SUV, Ram 2500/3500 Heavy-Duty pickup and Jeep Gladiator pickup placed second in their respective segments.
The new organization has a more intense mandate.
“Ours is a journey that never ends,” says Champine. “Because you can always do better. “
* On par with the Premium brand
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