AEW star and wrestling legend Sting has filed a new trademark with the United States Patent and Trademark Office.

USPTO (United States Patent and Trademark Office) records show that Sting filed a trademark application for his “Icon” title. Interestingly enough, the trademark filing focuses on the term used with energy drinks and related energy products.

You can see the repository description for “Icon” below:

“Energy drinks; Energy drinks containing caffeine; Energy drinks fortified with vitamins, minerals or nutrients; Non-alcoholic beverages, namely energy shots.

The multiple-time heavyweight champion also filed trademarks for his face paint design and scorpion logo, two things that have been associated with Stinger throughout his career. The two filings were for apparel, action figures, entertainment, and energy drinks.

The filings may ultimately be a way for Sting to protect its brand, as there is already an energy drink on the market called “Sting Energy Drink.” There are also “Stinger” detox drinks and other products with a similar name to the AEW star.

Sting’s last game was on March 28 dynamite when he teamed with Darby Allin and The Hardys (Matt and Jeff Hardy) to defeat Private Party (Isiah Kassidy and Marq Quen), The Butcher and The Blade in an eight-man tornado tag. As he usually does, Sting accompanied Darby Allin to the ring last week on dynamite when Darby went one-on-one with Jeff Hardy.

In a recent media scrum, “The Icon” explained why it’s just as inspiring for him to team up with the young daredevil as it is for Darby to team up with an industry legend.

“I’m so happy to be teaming up with Darby. I want to be able to mentor these guys in any way I can. It’s amazing to say something like that,” he said. the impression that Darby is guiding me. But it’s just to give back to not just the wrestling fans, but the wrestlers, the locker room in there. They all have so much respect.

“Wrestling fans don’t seem to want to say goodbye, the nostalgia is huge, and it’s the same in the locker room. It’s amazing how many guys have found a phone with a picture with me when they were kids or something like that. Or when they were dressed like me for Halloween.

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