Tata Sky recalls bond with subscribers on 15th anniversary, Marketing & Advertising News, ET BrandEquity
Collaborating with Chimp & z, the video encapsulates the ever-changing life of a family, with a window ticket to observe how they grew and moved beyond the initial roots and took the form of a brand new abode, centered on the emotion, that despite the transitions, the one thing that has stood the test of time and lived the path of change with Indian families is Tata Sky.
Watch the campaign here: –
Anurag Kumar, Communications Director at Tata Sky, said: “With this campaign we wanted to show that the world has changed, just like Tata Sky, but the bond we share with our subscribers has remained strong and unwavering. Our sincere appreciation and heartfelt thanks to all who made this trip memorable and rewarding. “
Angad Singh Manchanda, CEO and Co-Founder of Chimp & z, said, “Tata Sky continues to be a household name despite changing times. Keeping this central to our knowledge, # 15YearsConstant was born. The narrative takes us on a poetic journey of growth, with Tata Sky portrayed as a subtle yet influential part of viewers’ lives. The video is a wonderful amalgamation of visual storytelling and lyrical art, which will make our audience remember their days of yore. Congratulations to the entire team at Griffin Pictures and Chimp & z Inc for bringing this concept to life. Thank you, Tata Sky, for continuing to provide us with quality entertainment for 15 long years. “