TikTok could make a comeback in India soon as ‘TickTock’, suggests branded app ByteDance
TikTok could make a comeback in India as soon as its parent company ByteDance files a trademark for the short video application with the Comptroller General of Patents, Designs and Trademarks. It was among 59 Chinese apps banned by the government in June last year. Shortly after the ban, the TikTok app was removed from app stores and became inaccessible on Indian networks. The platforms, including Facebook’s Instagram, however, incorporated a similar experience that was originally available on TikTok to fill its void for Indian users.
ByteDance filed the trademark application for TikTok with the title “TickTock” on July 6th. Requirement, first reported by tipster Mukul Sharma on Twitter and independently verified by Gadgets 360, was filed under Class 42 of the Fourth Schedule of the Trademarks Rules, 2002 i.e. intended for “Scientific and technological services and related research and design; industrial analysis and research services; design and development of computer hardware and software.
ByteDance has not responded to a request for comment at time of writing. This report will be updated when we get back to you.
According to media reports, ByteDance was in talks with the government on TikTok’s return to the country. The Chinese company has also assured officials that it will make efforts to comply with the new IT rules.
ByteDance in 2019 appointed its Nodal Head and Grievance Officer in India. This is one of the key IT rule requirements for “big” social media intermediaries with more than 50 million users nationwide.
However, despite the establishment of the nodal agent and grievances, TikTok, owned by ByteDance, was subject to a nationwide ban last year for threatening the country’s “sovereignty and integrity” in the past. amid border tensions with China.
Months after the ban, ByteDance reportedly held talks with Reliance Industries for an investment in TikTok to revive its business in the country. This discussion, however, did not help bring about any changes.
At the time of its ban, TikTok had around 20 million users nationwide. These users were drawn to platforms like Instagram and YouTube through their integrated Reels and Shorts offerings, respectively. Some Indian alternatives to TikTok have also appeared on the market to take advantage of its ban and take advantage of the demand for shorthand video apps amid the nationwide lockdown.
Earlier this month, PUBG Mobile, which was also part of last year’s serial Chinese app ban, returned to India as Battlegrounds Mobile India. Chinese e-commerce platform Shein, banned last year, is also try to come back in the country thanks to Amazon’s Prime Day sale next week.